UPS

Brand Strategy
Concept Development

Design & Project Lead

Implementation

The UPS brand has undergone a transformation with the introduction of the arc logo, replacing the iconic bow-tied parcel design by Paul Rand. This new logo serves as a powerful symbol, reinforcing UPS’s position as a leader in the synchronized movement of goods, funds, and information across the globe.

UPS has a strong presence worldwide, with its logo visible on a multitude of platforms. From the 88,000 vehicles that carry their name, to the staggering 6.2 billion packages shipped annually, UPS’s mark is truly imprinted on the world of shipping and logistics.