SUNTRUST

Brand Valuation
Brand Strategy
Concept Development

Design & Project Lead

SunTrust Bank, the largest in the New South, plays a key role in the region’s economic growth. After several mergers, it becomes the sixth-largest bank in the nation. It revitalizes its logo to include the sunburst symbol, reflecting a modern, dynamic identity while honoring its heritage. The updated design embodies optimism and energy, symbolizing growth and opportunity, aligning with SunTrust’s mission to inspire financial confidence and success for its clients.