SAUDI ARAMCO

Naming

Brand Strategy
Concept Development

Design & Project Lead

Saudi Aramco, formerly known as the Saudi Arabian American Oil Company, is a major force in the global oil industry, supplying a substantial portion of the world’s oil demand. Recently, the company adopted the positioning of “World's Energy Source,” visually represented by an energy burst in its branding. The choice of colors plays a crucial role as well—green signifies Saudi Arabia’s national color, while blue symbolizes the sky. Together, these colors reinforce Saudi Aramco’s role as a vital energy provider.