COCA COLA OLYMPICS

Brand Valuation
Creative Strategy
Concept Development

Design & Project Lead

Implementation

The “Shared Horizons” theme represents the convergence of diverse experiences, featuring celebrating spectators and athletes to embody the Olympic spirit and foster emotional connections with consumers around the world. The overlapping squares symbolize the shared values of Coca-Cola and the Olympics: altruism, unity, cherished tradition, and a global vision since 1928.

During the Salt Lake Games, the two Coca-Cola 2002 Olympic Winter Game brandmarks appeared on approximately 10.4 million servings of Coca-Cola products at the venues.

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